APPLE PAINT
PACKAGING DESIGN
ABOUT
Apple Paint is a conceptual product that offers a new way for you to express yourself with a selection of unique paint colors that more than match the colors of your favorite products that you use everyday. Apple Paint is easy to apply to any surface—allowing yourself to unlock your color driven side of creativity much easier to attain. Say hello to your new favorite cans of paint—that’ll let you do more than just paint.
OBJECTIVES
Develop a name & new product line that upholds the Apple standards
Promote the end-user benefits + reasons to believe in the new product line versus competitors
Design + develop packaging for the new product line
Create a compelling advertising campaign that supports the “big idea”
